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Join our community by subscribing to the Boomer Bulletin, and our articles will be delivered monthly right to your inbox.

Nov 193 min read

4 Tips for Renaming Your Firm

Pop quiz: What do BackRub, Blue Ribbon Sports and AuctionWeb have in common? Hint: You probably know these companies better by their...

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Aug 83 min read

5 Reasons You Need a Mobile-Friendly Website

Is your firm’s website mobile-friendly? If you’re not sure, take a moment now to pull it up on your smartphone or tablet.

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May 215 min read

The 8-Step Process for Building Strong Partnerships

Learn the 8-step process for building strong referral partnerships to drive business growth. Discover how to identify ideal clients...

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Mar 214 min read

7 Ways to Market Your Firm with Little or No Money

Marketing your firm’s services can be challenging, especially when you have a small budget. The good news is that marketing doesn’t have...

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Feb 271 min read

E170 - Business Development The Coordination of Your Marketing and Sales Strategies

Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode of the...

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Feb 73 min read

Nurturing Growth in Your Marketing Team

Marketing is ever-evolving. Social media platforms rise and fall out of favor, artificial intelligence upends content creation, and...

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Feb 61 min read

E167 - How to Effectively Communicate Internal Change

Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode of the...

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Jan 231 min read

E165 - The Impact of Marketing in Your Firm

Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode of the...

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Jan 163 min read

Enhancing the Client Experience: A Strategic Approach

Enhancing the client experience (CX) has become a cornerstone for success in many accounting firms. As the profession navigates through...

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Dec 19, 20231 min read

E161 - The Evolution of Growth Trends: 2023 and into 2024

Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode Jim...

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Nov 28, 20233 min read

Managing the Expanding Demands for Marketing Communications: Strategies for Today’s Accounting Firm

In an era where the scope of marketing communications is rapidly evolving, Chief Marketing Officers (CMOs) and Chief Growth Officers...

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Nov 28, 20234 min read

The CAS Team: 5 Steps to Elevate the Client Experience

Today, being a successful firm isn't just about technical skills; it's the people responsible for leadership, relationships, and...

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Nov 7, 20231 min read

E155 - Get to Know Emilie Elpers

Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode of the...

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Oct 10, 20233 min read

Embracing Change: Rebranding and Marketing Your Firm for the Future

In today's rapidly evolving business landscape, accounting firms are undergoing significant transformations to adapt to the changing...

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Sep 19, 20233 min read

3 Tips to Develop Fresh Content Ideas

Like many firm marketers, we're always looking for fresh ideas to inspire our content marketing strategy. Many businesses struggle to...

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Sep 12, 20231 min read

E147 - Get to Know Heather Robinson

Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode of the...

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Aug 22, 20231 min read

E144 - Tech-Driven Success: Embracing CAS for a Whole Suite Approach

Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. This episode, host Jon...

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Jul 27, 20233 min read

Collaborate to create innovative solutions, foster creativity and develop strong relationships

Sean Smith, Chief Marketing Officer at Schneider Downs, is used to being a right-brained person in a left-brained company. He joined the...

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Jul 10, 20232 min read

Boomer Consulting, Inc. Announces Arianna Campbell and Jon Hubbards Appointments

[Kansas City, MO, July 10, 2023] - Boomer Consulting, Inc., a leading consulting firm specializing in advising accounting firms and...

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May 16, 20231 min read

E130 - 6 Tools to Generate Leads for Your Niche

Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode Jon...

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