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Nov 19, 20243 min read
4 Tips for Renaming Your Firm
Pop quiz:  What do BackRub, Blue Ribbon Sports and AuctionWeb have in common? Hint:  You probably know these companies better by their...
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Aug 8, 20243 min read
5 Reasons You Need a Mobile-Friendly Website
Is your firm’s website mobile-friendly? If you’re not sure, take a moment now to pull it up on your smartphone or tablet.
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May 21, 20245 min read
The 8-Step Process for Building Strong Partnerships
Learn the 8-step process for building strong referral partnerships to drive business growth. Discover how to identify ideal clients...
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Mar 21, 20244 min read
7 Ways to Market Your Firm with Little or No Money
Marketing your firm’s services can be challenging, especially when you have a small budget. The good news is that marketing doesn’t have...
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Feb 27, 20241 min read
E170 - Business Development The Coordination of Your Marketing and Sales Strategies
Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode of the...
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Feb 7, 20243 min read
Nurturing Growth in Your Marketing Team
Marketing is ever-evolving. Social media platforms rise and fall out of favor, artificial intelligence upends content creation, and...
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Feb 6, 20241 min read
E167 - How to Effectively Communicate Internal Change
Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode of the...
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Jan 23, 20241 min read
E165 - The Impact of Marketing in Your Firm
Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode of the...
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Jan 16, 20243 min read
Enhancing the Client Experience: A Strategic Approach
Enhancing the client experience (CX) has become a cornerstone for success in many accounting firms. As the profession navigates through...
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Dec 19, 20231 min read
E161 - The Evolution of Growth Trends: 2023 and into 2024
Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode Jim...
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Nov 28, 20233 min read
Managing the Expanding Demands for Marketing Communications: Strategies for Today’s Accounting Firm
In an era where the scope of marketing communications is rapidly evolving, Chief Marketing Officers (CMOs) and Chief Growth Officers...
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Nov 28, 20234 min read
The CAS Team: 5 Steps to Elevate the Client Experience
Today, being a successful firm isn't just about technical skills; it's the people responsible for leadership, relationships, and...
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Nov 7, 20231 min read
E155 - Get to Know Emilie Elpers
Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode of the...
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Oct 10, 20233 min read
Embracing Change: Rebranding and Marketing Your Firm for the Future
In today's rapidly evolving business landscape, accounting firms are undergoing significant transformations to adapt to the changing...
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Sep 19, 20233 min read
3 Tips to Develop Fresh Content Ideas
Like many firm marketers, we're always looking for fresh ideas to inspire our content marketing strategy. Many businesses struggle to...
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Sep 12, 20231 min read
E147 - Get to Know Heather Robinson
Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode of the...
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Aug 22, 20231 min read
E144 - Tech-Driven Success: Embracing CAS for a Whole Suite Approach
Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. This episode, host Jon...
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Jul 27, 20233 min read
Collaborate to create innovative solutions, foster creativity and develop strong relationships
Sean Smith, Chief Marketing Officer at Schneider Downs, is used to being a right-brained person in a left-brained company. He joined the...
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Jul 10, 20232 min read
Boomer Consulting, Inc. Announces Arianna Campbell and Jon Hubbards Appointments
[Kansas City, MO, July 10, 2023] - Boomer Consulting, Inc., a leading consulting firm specializing in advising accounting firms and...
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May 16, 20231 min read
E130 - 6 Tools to Generate Leads for Your Niche
Welcome to the Boomer Briefing Podcast, where we help you solve a critical business issue in 20 minutes or less. On this episode Jon...
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