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It seems everyone in the accounting profession is talking about innovation these days, and for good reason. Innovation pushes us past the...

Chances are, your firm has a few roles that need to be filled and your traditional recruiting tactics – job ads and word-of-mouth – just...

When most people think about data analytics, they think about dashboards, spreadsheets and algorithms. While these are all elements of...

Many people think about marketing in terms of bringing on new clients. But what happens after clients sign on the dotted line? Of course,...

Earlier this year, I shared How to Use Content Marketing to Improve Your SEO. As a follow-up to that post, I thought I would share how to...

Accounting firms are accustomed to running pretty lean with their technology. When you hire a new employee or something breaks, it’s...

In a perfect world, every aspect of your business, from your elevator pitch to your website, would connect with the clients who need you...

In-person and virtual attendees alike are back to work after last week’s Boomer Technology Circles Summit. This annual event brings...

According to Flexera’s 2021 State of Tech Spend Report, financial services firms spend, on average, 10% of their revenue on IT. Among...

In many industries, cash is king. But in search engine marketing (SEO), content is king. A search engine's main purpose is to find the...

Today, most firms are aware of the importance of client experience. They realize that client experience is one way to gain a competitive...

by Heather Robinson, Marketing Manager Why does your CPA firm exist? To file tax returns? To audit financial statements? To ensure a...

Innovation is a priority in most CPA firms today, but it's also a challenge. According to McKinsey, 84% of executives recognize that...

If you want to be a high-growth firm, you need to align your firm’s marketing and business development strategies. It’s common for these...

by Heather Robinson, Marketing Manager The start of a new year is always an excellent time to reflect on what worked, what didn't work in...

by Heather Robinson, Marketing Manager When we look back on 2020, we’re certain people will remember the nationwide protests against...

by Heather Robinson, Marketing Manager Boomer Consulting, Inc. is proud to announce President Sandra Wiley and Director Arianna Campbell...

Many of the businesses that make up the client base of CPA firms are tightening budgets and putting projects on hold. So a question on the m

by Marc Staut How many virtual conferences have you attended in the past few months? For most people....

by Jon Hubbard Any promotion can be a challenge, but it can especially tough for accountants with strong technical skills who a